An emic view is the view from within, the etic view is the view from outside.
Emic is what a person IN the culture studied would have, and an anthropologist would take an outsider's view.
For example all cultures have a taboo on incest. The emic view would be
the cultural logic that makes the taboo logical for that culture such as
a positive one - when you marry outside your family you extend your
family's influence.
The etic view might point to a Darwinian explanation concerning the
problems you can get with offspring if you marry someone with similar
genes.
Obviously, before Darwin this was unknown and is not a culturally sensitive answer.
The problem with this etic view is that no culture would ever know that
unless they had practiced incest- the problem with it can never be
known.
This particular example is interesting, because the etic (which is our
emic) is actually not correct. In most cases where the genes are healthy
no problems ever occur with close relationships and animal breeders do
it all the time; it happens in nature all the time without problem.
Looking at emic explanations from other cultures can reveal the cultural fallacies in our own.
Ref: http://answers.yahoo.com/question/index?qid=20111024014600AAVz8LU
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